A Marketing Plan You Can Follow, and the Content to Carry It Out
Most small businesses post when there is a quiet week, and stop when work gets busy. I write a plan you can follow: who you are talking to, what you say, where you say it and how often. Then I build the content to carry it out: the posts, short videos, brochures and pages, made in your voice and ready to publish. You approve everything.
Marketing That Depends on a Quiet Week Is Not a Plan
Posting happens in bursts. Every platform gets the same wording. Nobody can say which posts went out last month or what they were for. An agency retainer feels like too much, and a freelancer who makes one-off graphics does not know the business.
One Plan, One Voice, and Content Built in Batches
I start with the plan: the audience, the message, the channels and a calendar. I write your voice down, so every piece sounds like you. Then I produce the content in batches, a month or a campaign at a time, with a caption for each platform and a tracker that shows what is built, what is ready and what went out. AI does the drafting. I review every piece, and nothing is published without your yes.
What you get
A written marketing plan: audience, message, channels and a posting calendar
A brand voice guide, so every piece sounds like you
A campaign planned day by day, with a goal for each post
Social posts, with a caption written for each platform
Short videos with captions, in the size each platform wants
Brochures, flyers and one-page offer sheets
Case study pages and articles for your website
Paid ad campaigns: set up, run and reported on
A tracker that shows what is built, what is ready and what has been posted
How Mitchell works
Listen and look: I read what you have posted, look at who you compete with, and ask who your best customers are.
Write the plan: One document: who, what, where and how often. You agree it before anything is made.
Build a batch: A month or a campaign at a time: posts, videos and pages, each with its caption and its date.
You approve and post: You see every piece first and post it yourself. The tracker shows what went out and what is next.
Clients Mitchell has done this for
Sky Events · DJ and event entertainment: A 30-post campaign with images, Stories, flyers and brochures, built from the company's own event photos, with a posting guide.
Heleos VDC · BIM coordination and 3D laser scanning: A run of short-video campaigns, each planned post by post, with a tracker in the firm's command center that shows what is built, ready and posted.
Modern Mazel · wedding officiant: A seven-part video series for engaged couples, scripted and filmed from the live site, with a caption for every post.
Questions
Can I see examples?
Yes. Everything I post for my own business is on the Content page of this site: the daily videos and the posts for my free Wednesday class.
Is the content written by AI?
AI drafts it from your voice guide and your facts. I review every piece, and you approve it. It never invents a customer, a review or a number.
Do you post for me?
By default you post, so nothing goes out under your name without your yes. If you want, I can set up posting that only sends what you have approved.
Do you run paid ads?
Yes. I set up and run paid ad campaigns for clients, and I connect them to your website and CRM, so you can see which ad brought which lead. Tell me which platforms you use, or want to try.
Can I get the plan without the content?
Yes. The plan stands on its own, and you can make the content yourself or come back for it later.
What do you need from me?
An hour to talk, your past posts if you have any, photos of real work, and a yes or no on each piece.